Motor Trike

Fast Gulf Assignment Solutions February 27, 2020 AUSTRALIA


Bro So this is group project. I want you to cover just question 3&4. 1-2 paragraph each. half page total for 2 answers. JUST QUESTION 3&4 

------------------------------------------
Group Case: “Motor Trike: Building a Brand Community.” Answer the following questions: 

1- Describe the motorcycle industry, motorcycle subculture, and the trike segment.What are some unique characteristics of the trike segment
2- Describe Motor Trike. What are the most important characteristics of the company? How has the history of the company likely affected the company’s culture and the way the company treats its customers?
3- Describe some of the potential benefits of starting a brand community. Suggest some ways Motor Trike might track and/or measure costs and benefits of starting a brand community.
4- How was the survey data in Exhibit 3-12 collected? Is there anything unusual about it? Address its reliability and usefulness.
5-What insight does the survey data provide the company? Does it suggest that Motor Trike's effort are likely to be successful? Why or why not?
Solution
Q# 3:
Answer: A brand community is a specific group of people formed by brand or company that may not be geographically together, but they have a similar level of interest and likeliness for a product or service. Benefits of forming this brand community are as follows:
1.      More customer satisfaction.
2.      These people spread good word of mouth.
3.      Increased brand customers.
4.      Increased brand revenues.
5.      More marketers of brand.
6.      More customer experience.
Motor trike is found to be a basic source of more numbers of customers of the brand. Most of the customers visit the manufacturing place to feel pleasure. So it can increase revenues and customers of the company if Motor Trike utilises this brand community.
Q# 4)
Answer: Moore reached out to professors who knew some communities. He got the data from the customer database and sent mails to 2200 customers from which only 723 were beneficial. Mails contained a questionnaire on which postage was paid and address was mentioned on the envelope. This contained questions related to the product that respondents had to answer. The unusual thing in this survey was that the response rate was very low. This survey type was not much reliable and successful because most of the people didn’t have spare time to answer a lot of questions and send back the mail.