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Comment Cards Discussion - Availability Ends Nov 3, 2019
11:30 PM Add a tai
0 19.FA.HMT.2227.500 Hospitality Marketing
Post your answers to the following questions:
1. Discuss three advantages of comment cards. 2. Discuss
three disadvantages of comment cards. 3. Would you use comment cards in your
hospitality business? Why or Why not? 4. What other marketing research tool
would you employ when designing a marketing strategy for a hospitality
business?
After you post your answers, you must read and respond to
the posts of two other students. Your responses must be meaningful and add
value to the conversation.
Comment Cards Discussion 0 Starts Oct 8, 2019 2:00 PM Ends Nov
3, 2019 11:30 PM
Solution
Comment card discussion
1.
Advantages
of comment cards
·
The comment cards are inexpensive to
give to the customer, and it also helps in connecting the customer with
hospital through mail.
·
The feedback of customers and patients
is obtained through it, especially when a new customer visits the hospital.
·
Comments on the cards can be secured and
kept in record for a long time.
2.
Disadvantages
of comment cards
·
Few of the customers give the response on
the comment card while major of the cards are left blank by the customers
·
It takes a long time to collect the
right data and to identify the need of the business for accomplishment and
improvement.
·
Those customers who fill it fall out in
the category of extreme customer satisfaction, either they are very happy or
very unhappy. It doesn’t give the insight what customers feel about the
business (Powers, 2019) .
3.
Use
of these cards in the hospital business
Yes,
I will use comment cards in the marketing design of business. It will help in
knowing about the problems of business which the visitors face in the hospital.
It helps in the promotion of hospital and in getting the information about
patient safety and the quality of treatment provided to them (Rathert,
Williams, McCaughey, & Ishqaidef, 2015) . It also helps in
knowing about the issues related to doctors, patients and other staff and
addressing them in a better way.
4. Other marketing research tools
I
will use social media as a research tool for designing the marketing strategy
for hospital. I will form a website and social media pages for evaluating the
patient experience at online platform. I will also get reviews of customers on
the page. It also helps me in getting feedback from customers and making
improvements in the hospital. I will also promote the marketing of hospital by
providing quality medical care to the patients and its advertisement.
References
Powers, D. (2019, 7 19). Advantages and
Disadvantages of Customer Comment Cards. Retrieved from bizfluent:
https://bizfluent.com/facts-7614665-advantages-disadvantages-customer-comment-cards.html
Rathert, C., Williams, E. S., McCaughey, D., &
Ishqaidef, G. (2015). Patient perceptions of patient‐centred care: empirical
test of a theoretical model. Health Expectations, 18(2), 199-209.
Retrieved from https://onlinelibrary.wiley.com/doi/full/10.1111/hex.12020
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