500 words
Service Operations Management HWO3
Read the following article (Attached). Davenport, T. H.,
"Competing on Analytics," Harvard Business Review, January 2006.
Submit: 1- A short summary of the paper including an itemized list of important
points
Considering that this paper was written more than a decade
ago, 2- What are the strong points of the article (or you strongly agree with
the author even today). Briefly discuss. 3- What are the week points of the
article (or you strongly disagree with the author considering today's business
conditions). Briefly discuss.
Solution
Assignment
Competing on Analytics
1-
A short summary of the paper including an itemized list of important points.
Since 1990s, organizations and large
enterprises utilized business intelligence. Later, firms realized that more advancement
is required. This is known as business analytics. In the article, “competing on
analytics” the writer included points to demonstrate need s for business
analytics. The author gave explanation of competing analytics and presented
examples of successful organizations which are using killer apps. These
organizations include Harrah’s, Amazon, Boston Red Sox, and capital one. These businesses
utilized killer apps to know about consumer values in an in depth manner. The
system is able to extract required processes by assessing consumer values.
There is a need to be an analytic competitor. To become analytic competitor
companies need to adopt top down approach. There are certain characteristics
which are considered before using business analytics. Organizations need to
undergo changes before adapting to business analytics. There are organizations
which are not suitable for competing analytics. The example of Marriott
international in relation to competing analytics is appropriate (H.Davenport,
2006) .
There
are three features which must be present in an organization to change business
analytics. There should be an extensive usage of optimization and modeling.
This helps in profitable consumers, optimized supply chain, real time pricing
and so on. To determine value based needs of consumers, organizations like
Capital One utilize business analytics. There should be an enterprise approach.
There is a use of multiple applications rather than a specific app. There
should be change in senior executive advocates. There is key leadership
abilities required to adapt the change successfully. The author mentions that
there are four factors which determine instant success of analytics. There
should be a right focus, right people, right culture, and the right
technology. This system adaptation
requires time. it is a long road. This is a gradual process. The author
demonstrates business analytics in detail, there are examples to explain each
concept (H.Davenport, 2006) .
2-
What are the strong points of the article (or you strongly agree with the
author even today). Briefly discuss.
The
article includes examples which make it easier to comprehend. There is a bigger
picture of the concept. The author explains each and every concept in a simple
way. There is no ambiguity. Different issues like organizational culture,
leadership qualities, up to date technology is discussed in detail. The concept
is complex, but interesting. The importance of consumer value is explained in
relation to business analytics. The author explained essential conditions to
make business analytics a huge success. There are examples how big enterprises
utilized the system. This provides guideline to companies regarding business
analytics.
3-
What are the week points of the article (or you strongly disagree with the
author considering today’s business conditions). Briefly discuss.
The
topic business analytics is complex. It requires more details. There is
competition in the market; the author should have suggested details about this
as well. There are examples of enterprises which are using business analytics,
but there should be more details.
Works Cited
H.Davenport, T. (2006). COMPETING ON ANALYTICS.
Retrieved from Harvard Business Review.
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