Hospitality marketing strategy

Macro vs Micro Environment Discussion - Availability Ends Oct 27, 2019 11:30 PM • 19.FA.HMT.2227.500 Hospitality Marketing What has a larger affect on hospitality marketing strategy, the micro or macro environment?

List at least three reasons justifying your claim. When you are finished. respond to at least three other students' comments. 4 Responses must be meaningful and add value to the conversation.

Or Macro vs Micro Environment Discussion 0 Starts Oct 8. 2019 2:00 PM Ends Oct 27, 2019 11:30 PM

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What has a larger effect on hospitality marketing strategy, the micro or macro environment? List at least three reasons justifying your claim.

The business operates in an environment and is an active part of that environment. Businesses cannot work in isolation. There are different factors which occupy the business in a direct or indirect manner. This is called business environment. There are mainly two types of business environments, macro and micro environment. In the hospitality marketing strategy, microenvironment has a larger effect. The microenvironment affects the regular activities of the business in a direct way. The microenvironment connects with the business directly. The small area in which the firm operates is associated with the microenvironment. There are different forces which are closely related to businesses. The forces are particular to specific business only. The daily performance and regular activities of the company are influenced by the microenvironment. The elements of microenvironment include competitors, suppliers, customers, marketing intermediaries and the specific firm. The nearby environment in which a firm operates is microenvironment.  This is a general factor which affects all businesses (S, 2018).

·         The reason why hospitality firms are affected by microenvironment is that hotels need to analyze and monitor aspects of micro environment like competitors, consumers, suppliers, and so on. For example, the main focus of a hospitality business is consumer, it essential t satisfy needs of the consumer.

·         The factors of micro environment affect the businesses on regular basis. The microenvironment allows hospitality industry to work directly with the customers, competitors, suppliers, distribution channels, and so on. The microenvironment includes immediate aspects of a business.

·         The micro environment is more influential in hospitality because their influence is regular and direct. There is more freedom in decision making. The factors of microenvironment are nearby (S, 2018).

Works Cited

S, S. (2018). Difference Between Micro and Macro Environment. Retrieved from https://keydifferences.com/difference-between-micro-internal-and-macro-external-environment.html